Austria
Introduction
The increasing importance of sustainable mobility and the increasing use of electric
vehicles formed the starting point for the e-Carsharing project in Kufstein and the
surrounding region. The goal was to promote environmentally friendly transportation,
reduce dependence on fossil fuels and make individual mobility more efficient.
Over and beyond is the introduction of the e-Car sharing program in Kufstein and the
region intended not only to improve individual mobility, but also to make a sustainable
contribution to the environment and strengthen the regional economy.
Presentation of the project
roject goals:
Promoting electromobility: The provision of electric vehicles aims to promote the use of
low-emission vehicles to contribute to reducing air pollution and CO2 emissions.
Efficient use of resources: The car sharing model enables optimal utilization of vehicles,
meaning fewer vehicles are needed overall. This contributes to resource efficiency and
better urban spatial planning.
Improving the traffic situation: By promoting car sharing, the number of vehicles on the
roads is reduced, which reduces traffic congestion and improves the traffic situation.
Promoting the regional economy: The project was intended to strengthen local economic
actors and gives companies and small communities the opportunity to make their
employees mobile without having to own a fleet of vehicles
Implementation:
Vehicle fleet: A fleet of electric vehicles is stationed in strategic areas in Kufstein and the
region. The vehicles include different sizes and types to meet the different needs of users.
Charging infrastructure: A network of charging stations is now set up in the city and
surrounding areas to ensure smooth use of electric vehicles.
Digital Platform: A user-friendly mobile app or website has been developed to facilitate
vehicle booking, payment, vehicle tracking and other relevant information.
Cooperations: Partnerships with local companies, universities and communities are sought
to support the project and increase acceptance among the population.
Sustainability and assessment:
Environmental assessment: Regular review of the ecological impacts of the project to
ensure that the environmental objectives set are achieved.
User Feedback: The continuous collection of user feedback was used to improve the
Services and respond to users’ needs.
Scalability: The project was designed in such a way that it can be successfully expanded to
other cities and regions.
The role of LEADER:
Regional management plays a crucial role in the successful implementation and long-term
success of an e-Carsharing project. Here are some of the key areas where regional
management plays an important role:
Coordination and networking:
Regional management was responsible for coordinating all stakeholders, including local
governments, businesses, universities and non-profit organizations. It promoted the
collaboration between these partners to ensure seamless integration of the e-Carsharing
system into the existing regional infrastructure.
Location selection and infrastructure planning:
Regional management played a key role in selecting strategic locations for charging
stations and car sharing stations. It should be ensured that the infrastructure meets the needs
of users and is well integrated into the regional transport network.
Public relations and promotion of acceptance:
The regional management was responsible for raising awareness of the e-Carsharing project
among the population and highlighting the advantages of electromobility. Information
sessions, training and marketing campaigns were organized to encourage adoption and
participation.
Regulations and approvals:
It was the responsibility of the Regional Management to ensure that all legal and regulatory
aspects of the e-Carsharing project are considered. This includes permits for charging
stations, road traffic regulations and possible tax incentives.
Monitoring and evaluation:
Regional management was responsible for the continuous monitoring and evaluation of the
project. This includes reviewing environmental impacts, collecting user feedback, and
adjusting the project based on insights gathered.
Scalability and Sustainability:
Regional management ensured that the e-Carsharing project is not only successful locally
but can also be transferred to other regions. It can encourage the development of standards
and best practices to facilitate project scalability.
Overall, the role of regional management is crucial to ensure that the e-Carsharing project
in Kufstein and the region is successful and has long-term positive effects on mobility, the
environment and the economy.
Emblematic character of the project
In the local development strategy 2014 – 2017 it was anchored that a regional mobility
concept should be developed, and, in this process, an expanded range of environmentally
friendly mobility options has been created.
A climate-neutral mobility option was created for all age and professional groups and the
need for such measures was anchored in the minds of the population through awareness[1]raising and sensitization.
The project to rent e-cars quickly and easily by using an app can be successfully expanded
to other cities and regions. The basic structures were successfully created with this project
and nothing stands in the way of continuation.
In our region, the fleet has already been expanded to 14 vehicles and the number is
increasing. The project is popular with young and old and will continue to be expanded and
adapted to the increasing demand of the population in the future.
Pictures
https://vetus.stwk.at/produkte/e-carsharing-beecar.html
https://www.beecar.at/videoanleitungen/
Stadtwerke Kufstein GmbH
Regional Management KUUSK
Austria
