The increasing importance of sustainable mobility and the increasing use of electric

vehicles formed the starting point for the e-Carsharing project in Kufstein and the

surrounding region. The goal was to promote environmentally friendly transportation,

reduce dependence on fossil fuels and make individual mobility more efficient.

Over and beyond is the introduction of the e-Car sharing program in Kufstein and the

region intended not only to improve individual mobility, but also to make a sustainable

contribution to the environment and strengthen the regional economy.

Presentation of the project

roject goals:

Promoting electromobility: The provision of electric vehicles aims to promote the use of

low-emission vehicles to contribute to reducing air pollution and CO2 emissions.

Efficient use of resources: The car sharing model enables optimal utilization of vehicles,

meaning fewer vehicles are needed overall. This contributes to resource efficiency and

better urban spatial planning.

Improving the traffic situation: By promoting car sharing, the number of vehicles on the

roads is reduced, which reduces traffic congestion and improves the traffic situation.

Promoting the regional economy: The project was intended to strengthen local economic

actors and gives companies and small communities the opportunity to make their

employees mobile without having to own a fleet of vehicles


Vehicle fleet: A fleet of electric vehicles is stationed in strategic areas in Kufstein and the

region. The vehicles include different sizes and types to meet the different needs of users.

Charging infrastructure: A network of charging stations is now set up in the city and

surrounding areas to ensure smooth use of electric vehicles.

Digital Platform: A user-friendly mobile app or website has been developed to facilitate

vehicle booking, payment, vehicle tracking and other relevant information.

Cooperations: Partnerships with local companies, universities and communities are sought

to support the project and increase acceptance among the population.

Sustainability and assessment:

Environmental assessment: Regular review of the ecological impacts of the project to

ensure that the environmental objectives set are achieved.

User Feedback: The continuous collection of user feedback was used to improve the

Services and respond to users’ needs.

Scalability: The project was designed in such a way that it can be successfully expanded to

other cities and regions.

The role of LEADER:

Regional management plays a crucial role in the successful implementation and long-term

success of an e-Carsharing project. Here are some of the key areas where regional

management plays an important role:

Coordination and networking:

Regional management was responsible for coordinating all stakeholders, including local

governments, businesses, universities and non-profit organizations. It promoted the

collaboration between these partners to ensure seamless integration of the e-Carsharing

system into the existing regional infrastructure.

Location selection and infrastructure planning:

Regional management played a key role in selecting strategic locations for charging

stations and car sharing stations. It should be ensured that the infrastructure meets the needs

of users and is well integrated into the regional transport network.

Public relations and promotion of acceptance:

The regional management was responsible for raising awareness of the e-Carsharing project

among the population and highlighting the advantages of electromobility. Information

sessions, training and marketing campaigns were organized to encourage adoption and


Regulations and approvals:

It was the responsibility of the Regional Management to ensure that all legal and regulatory

aspects of the e-Carsharing project are considered. This includes permits for charging

stations, road traffic regulations and possible tax incentives.

Monitoring and evaluation:

Regional management was responsible for the continuous monitoring and evaluation of the

project. This includes reviewing environmental impacts, collecting user feedback, and

adjusting the project based on insights gathered.

Scalability and Sustainability:

Regional management ensured that the e-Carsharing project is not only successful locally

but can also be transferred to other regions. It can encourage the development of standards

and best practices to facilitate project scalability.

Overall, the role of regional management is crucial to ensure that the e-Carsharing project

in Kufstein and the region is successful and has long-term positive effects on mobility, the

environment and the economy.

Emblematic character of the project

In the local development strategy 2014 – 2017 it was anchored that a regional mobility

concept should be developed, and, in this process, an expanded range of environmentally

friendly mobility options has been created.

A climate-neutral mobility option was created for all age and professional groups and the

need for such measures was anchored in the minds of the population through awareness[1]raising and sensitization.

The project to rent e-cars quickly and easily by using an app can be successfully expanded

to other cities and regions. The basic structures were successfully created with this project

and nothing stands in the way of continuation.

In our region, the fleet has already been expanded to 14 vehicles and the number is

increasing. The project is popular with young and old and will continue to be expanded and

adapted to the increasing demand of the population in the future.


Stadtwerke Kufstein GmbH

Regional Management KUUSK